WHAT IS DIGITAL MARKETING?

Digital marketing is the art of utilizing digital tools and strategies to market and promote our product or services online by ensuring we find the right customer and present them with the actual information/product/service they need.

WHAT IS DIGITAL MARKETING STRATEGY?

Digital marketing is a broad niche that covers popular topics like SEO, VLOGGING/BLOGGING, SOCIAL MEDIA MARKETING, AFFILIATE MARKETING, INFLUENCER MARKETING, PPC(PAY-PER-CLICK), DIGITAL ADVERTISING, CONTENT MARKETING AND, SEARCH ENGINE MARKETING.

These are the tactics or techniques we use to market and promote our products/services online. We use the strategies above to create awareness, build trust, increase sales and traffic to our blog/website.

In blogging/vlogging we utilize a blog or a youtube channel to target our ideal audience in the form of content marketing. Refer to this guide if you want to start a profitable and successful WordPress blog and make money .

Social media marketing helps us engage with our ideal audience on various social media platforms.

Search engine marketing(PPC/contextual advertising) and optimization involve the use of free and paid strategies to present searchers with the right info they need.

Influencer marketing is the process of working with influencers in your niche to increase your brand awareness, traffic, or sales.

Affiliate marketing on the other hand helps us make money online by recommending products for our target audience which we earn when the make a purchase using our referral link.

To make the best of digital marketing, it's recommended to master at least one part of its sub-niche.

This is just the overview of what digital marketing is all about. There are a couple of things you can learn in this niche.

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